Integrated Marketing Communications for Samsung- MyAssignmenthelp

Question: Discuss about theIntegrated Marketing Communicationsfor Samsung Analysis. Answer: Background of the Report In Australian Market, the battery crisis of Samsung started because of which a number of people experienced obstacles and complexities (Reid, 2003). The timing of battery was limited and it finished unexpectedly. For purpose of resolving this difficulty, Samsung launched a campaign to recall. Battery crisis in Australia declined the market share significantly. The campaign launched by Samsung to solve the issues did not provide required results. I have assessed this campaign comprehensively. On the basis of that evaluation, the current report presents a marketing campaign to solve these complexities and problems. It will be highlighted that how a new campaign for innovative product can compensate this loss as well as recapture the lost market share. This report highlights the new marketing campaign for resolving issues of battery crisis. Statement of Policy The name of this innovative campaign will be upcoming is contemporary and splendid. An innovative and creative marketing campaign will be launched in the market to recapture the lost market share and to manage the battery crisis of commodities (Essany, 2012). The strategy statement of this marketing campaign will be Assists the basic smartphone objective of improving innovating and cyclic orders through giving inspiring and innovative features that makes an obliging communication and individual feel enthusiastic and self-assured so that they can actually enhance collaboration and negotiation in their lifestyles. The what Samsung makes innovative smartphones with enduring battery timing and looks stunning and fabulous in hands The how the smartphones have long lasting battery timing so individuals can communicate without hesitation Brand Positioning of Samsung The company is combination of technology and steeliness for innovative professionals, by its splendid negotiation characteristics and stunning design. The Samsungs positioning statement declares its differentiating points from other competitors (Kim, 2013). In the local Australia Market in which unlimited choice grows, shimmering frontage design of Samsung, accompanied through its mixture of features of soft and hard, sanitize it a leading procurement for the youth, technically modernized experts. The corporation efforts to capture complete market of smartphones and mobiles. Nowadays, it is significant and growing company in the market. In order to become extra customer oriented, the company came up with creative and ingenious ideas in Australian market. Source: https://www.labbrand.com/brandsource/issue-article/brand-positioning-strategies-rising-chinese-smartphone-brands An exceptional market share is possess by the company. The above figure indicates that market positioning of Samsung. The companys strategy is based on differentiation and innovation (Schultz and Patti 2009). Objectives of the Message Recapturing the lost market share in Australian market is main objective of this campaign. This innovative commodity will provide enduring battery timing and innovative features. The core result is to boost and improve the negotiation and level of connectivity of people of Australia by offering long lasting battery timing and creative characteristics (Kitchen, 2005). Target Market Highly qualified and professionals of Australia are target market of this campaign. Australian residents are also core target market of this innovative campaign. As per geographic segmentation, Australia is selected. All males and females are target audience of this campaign. The people are belonging from upper and middle classes. The quality and features are considered essential as compared to cost of commodities. Current Feelings of Target Audience The current target market of Australia has negative feelings about the performance of Samsungs products. They thought that all products are not good and valid after experiencing battery crisis. However, it is expected that company will compensate the previous loss. The target market thinks that coming product will be not good. It is anticipated that thoughts of Australian people will modify and they will prioritize these creative commodities. It is anticipated that more than 15% of market share will be regained through this marketing campaign. The company will sell almost 30000 cases of new mobile phones after 1st year of inauguration (Patti, 2005). Various Delivery Media Types Success and development of the company relies on selection of appropriate and right promotional tools. The innovative commodity will be inaugurated through an integrated Marketing Communications campaign in Australian market (Dilger, 2015). This innovative campaign could appeal the client who use phones and appreciate possess the contemporary expertise. The below marketing tools will be utilized for recent campaign: Advertising The TV advertisement is developed to make and generate brand identification and consciousness. This innovative campaign will be launched this year in the Australian market to regain the lost market share through advertising agency of Samsung. The video ad shows how exhilarating and thrilling new product of Samsung is and its innovative features. These ads will contain individuals whose batteries expired unexpectedly. Internet Marketing The profitable outcomes of an advertising campaign may not be obtained without online and internet marketing in this era of globalization and internationalization. Pages of Facebook and YouTube are used to post the banners. These social sites are considered essential that offer exceptional outcomes of marketing. Ads will be posted on website of the company, pages of Facebook, YouTube and Twitter. Sales Promotions The best technique to launch an innovative product is sales promotions. For purpose of attracting new target market, individuals who frequently purchase commodities of Samsung will be offered various bonuses and discounts. The company will exchange existing cell phones with new ones. 1st 1000 customers of new mobile will receive 25% discount. The company will pay half price on returning old mobiles (Campbell, 2015). Direct Marketing and PR For promoting innovative commodities in the market, public relations are considered imperative. The company will use celebrity endorsement in Australian market to capture significant market share. The corporation will offer after sales services. A ceremony will be organized to launch new product in the Australian market in which all staff and celebrities will be invited. Online and offline services are used for direct marketing. References Campbell, M. 2015. Samsung profits drop as mobile arm suffers 37.6% crash in Q2. AppleInsider. Retrieved from: https://appleinsider.com/articles/15/07/29/samsung-profits-drop-asmobile-arm-suffers-376-profit-crash-in-q2 Dilger, D.E. 2015. Samsung Mobile smartphone profits decline; unit sales to shrink for 2015. AppleInsider. Retrieved from: https://appleinsider.com/articles/15/10/29/samsung-mobilesmartphone-profits-decline-unit-sales-to-shrink-for-2015 Patti, C., 2005. IMC: A new discipline with an old learning approach. Journal of Advertising, 34 (4), pp. 7-9. Kitchen, P.J., 2005. New paradigm - IMC - under fire. Competitiveness Review, 15 (1), pp. 72-81. Schultz, D., and Patti, C. 2009. The evolution of IMC: IMC in a customer driven marketplace. Journal of Marketing Communications, 15(3), pp. 75-84. Reid, M. 2003. IMC: performance relationship: further insight and evidence from the Australian marketplace. International Journal of Advertising, 22, pp. 227-248 Kim, M. 2013. Samsung's marketing splurge doesn't always bring bang-forbuck. Reuters. Retrieved from: https://www.reuters.com/article/us-samsung-marketingidUSBRE9AQ18720131127 Essany, M. 2012. Target Touts Big 2013 focus on Mobile Marketing for Hispanic Community. Retrieved from: https://www.mobilemarketingwatch.com/target-toutsbig-2013-focus-on-mobile-marketing-for-hispaniccommunity-27662/